About

We provide new and affordable choices for your refrigerator water filter.

Our Founder started in the appliance service & repair business in the early 70’s.
In the year 2000, he started the FIRST online refrigerator water filter and replacement parts for the home owner DO-IT-YOURSELFER.

Our First Little Store 2001

Our First Store 2001

The Story

While growing up in Charlotte County Florida and working with my Dad, I learned the trade of A/C – Refrigeration – Ice Machine – Major Appliance Service & Repair. In the mid 90’s I went out on my own when my father retired. I started noticing that a few refrigerator manufacturers started having built-in water filters in their fridges. That is when I had the idea to start an online store for the Do It Yourselfer (DIY) specializing in water filters and parts for refrigerators. It was the first of it’s kind -the year was 2000.
Dennis